V Simposio Internacional de Estudios Humanísticos 2019

V Simposio Internacional de Estudios Humanísticos 2019

La comunicación ambiental, en busca de una gestión más eficiente.

Resumen [ES]

The environmental issue is considered complex and, consequently, very difficult to transmit, demanding a great effort to carry out communication processes that are effective, efficient, and that manage to interest citizens, and generate and promote change. Given the urgency of an education, conscience and environmental culture that forms planetary citizenship in the face of current environmental risks, communication is fundamental, hence the purpose of this research is to design an environmental communication plan that enhances the recognition of the project Vías para Impulsar el Desarrollo Ambiental (VIDA) in the internal and external public of the Municipal University Center (CUM) San Luis. Methods such as historical-logical, analysis-synthesis, induction-deduction and research-action-participation, and techniques such as interview, discussion groups, bibliographic-documentary review and scientific observation were used. The Communication Plan designed is the document that organizes and regulates everything that happens in terms of environmental communication and its management in the CUM, allowing to achieve specific goals and objectives, focus on the daily work, helping to set priorities; Its purpose is to promote sustainable environmental education, energy saving, food production and environmental protection, through the actions of project members, as well as the San Luis community. The implementation of the communication plan promotes a culture and environmental awareness among the target audiences, as well as the positioning of environmental issues in the public and media agenda of San Luis.

Resumen [EN]

The environmental issue is considered complex and, consequently, very difficult to transmit, demanding a great effort to carry out communication processes that are effective, efficient, and that manage to interest citizens, and generate and promote change. Given the urgency of an education, conscience and environmental culture that forms planetary citizenship in the face of current environmental risks, communication is fundamental, hence the purpose of this research is to design an environmental communication plan that enhances the recognition of the project Vías para Impulsar el Desarrollo Ambiental (VIDA) in the internal and external public of the Municipal University Center (CUM) San Luis. Methods such as historical-logical, analysis-synthesis, induction-deduction and research-action-participation, and techniques such as interview, discussion groups, bibliographic-documentary review and scientific observation were used. The Communication Plan designed is the document that organizes and regulates everything that happens in terms of environmental communication and its management in the CUM, allowing to achieve specific goals and objectives, focus on the daily work, helping to set priorities; Its purpose is to promote sustainable environmental education, energy saving, food production and environmental protection, through the actions of project members, as well as the San Luis community. The implementation of the communication plan promotes a culture and environmental awareness among the target audiences, as well as the positioning of environmental issues in the public and media agenda of San Luis.

Sobre el ponente

Ailin Viltre Nuviola

Ailin Viltre Nuviola

UO Flag of Cuba
Información Práctica
No definido
15 minutos
No definido
Autores
Marco Antonio López San José
Yulennis Duarte Pomber
Alibech Castillo Vidal
Ailin Viltre Nuviola
Palabras clave
comunicación ambiental
educación ambiental
plan de comunicación
proyecto VIDA