Even in a high-tech country like Germany the proportion of female students in the so-called STEM subjects is considered too low. Therefor colleges and universities face up to their social responsibility and make important contributions to the recruitment and care of female students. At the Otto-von-Guericke-University Magdeburg and the University of Applied Sciences Merseburg in recent years, many new forms of events - for girls and boys - have been promoted and gained experience. The article explains selected pilot projects and gives recommendations for the reuse of especially successful event forms. These ideas bear in mind different, already identified deficits and try to set new incentives for the target group but even foster new ways of thinking about career orientation and life planning. These include multi-day workshops called "Science Camps," Women's Power Days, Field Trips, Technology Camps, Social Networking, meeting Role Models and Mentors. As digital literacy and technical knowledge are vital for women to be responsible for shaping the future within an information- and knowledge-based society one important task is to deliver gender-responsive STEM education, including teacher training, educational contents and pedagogy. To this end, our University develops and carries out a wide range of initiatives and projects that exploit the potential of women as well as men to make equal opportunity a reality in all spheres of society and work.