Executive Secretary

Workshop III: Information and Communication Management in Contemporary Societies "CIESHUM 2025"

VII International Conference on Humanistic Studies

CIESHUM 2025

Workshop III: Information and Communication Management in Contemporary Societies

Tuesday 21

October 2025

17 tracks

	ETECSA Sala 2
10:00 AM	Cultural consumption from the distinctions and inequalities of its practices. Pedro Emilio Moras Puig consumo cultural cultural consumption distinciones y desigualdades distinctions and inequalities	Citizenship education, public policies and participation: theoretical approaches and democratic practices Ernesto Cué Licea citizenship education critical pedagogy democratic participation educación ciudadana inclusión social. participación democrática pedagogía crítica políticas públicas public policies social inclusion.	Demographic Aging in Placetas: An Interdisciplinary Analysis from the Perspective of Public Policy and Community Communication Carlos Antonio Brito Marrero adulto mayor aging community radio cuba. envejecimiento older adults placetas políticas públicas public policies radio comunitaria	UNIVERSITY SOCIAL RESPONSIBILITY AND SOCIAL COMMUNICATION. IMPLEMENTATION OF THE LAW IN THE HOSPITAL FIELD Alejandro law on communication ley de comunicación responsabilidad social universitaria university social responsibility	Local television practices in Cuba. Bases for its reconceptualization from digital contexts Grettel Rodríguez Bazán digitalización digitalization local journalism medios sociales periodismo local social media television televisión youtube	Journalistic objectivity from the theory of the social construction of reality Alejandro Gavilanes Pérez construcción social de la realidad. imparcialidad impartiality journalistic objectivity neutralidad neutrality objective journalism objetividad periodística periodismo objetivo social construction of reality. subjectivity subjetividad	Demographic Aging in Placetas: An Interdisciplinary Analysis from Public Policies and Community Communication Carlos Antonio Brito Marrero aging community radio envejecimiento; adulto mayor; políticas públicas; placetas; radio comunitaria. older adult placetas public policies	Diagnosis of University Social Responsibility in the research field of the Central University "Marta Abreu" of Las Villas Lianelys Valdes communication comunicación investigación research responsabilidad social universitaria university social responsibility	Interactivity as a process of citizen participation in the structure of Electronic Government. Indicators for its implementation in Villa Clara. Miriam Elisa Peña López e-government gobierno electrónico institutional profiles interactividad interactivity mass media medios de comunicación perfiles institucionales	Responsible Advertising: A Study of Ethics Standards in the Media of Villa Clara Diurmy Llerena advertising cuba ethics ley comunicación social media medios de comunicación publicidad social communication law ética	DIGITAL GENDER-BASED VIOLENCE AGAINST WOMEN JOURNALISTS. A CURRENT TOPIC Suset Herrera Bravo digital violence gender violence misoginia misogyny mujeres periodistas violencia de género violencia digital women journalists	Information management in Cuban MSMEs Yuneysy Bell Batista américa latina cuba gestión de información information management mipymes msmes
	Gender violence, seen from Cubadebate Yoania Rivero Pérez argumentative discourse discurso argumentativo gender violence media medios de comunicación violencia de género	COMMUNICATION OF SCIENCE INSIDE THE COMMUNITY STUDIES CENTER OF THE UCLV. Melissa Pérez Aguila caracterizar center for community studies. centro de estudios comunitarios. characterize comunicación de la ciencia science communication


11:00 AM
	Information management and literacy as key elements for Digital Transformation in the library context. Amanda Aguila alfabetización digital bibliotecas competencias informacionales digital literacy digital transformation gestión de información; alfabetización informacional information competencies information management; information literacy libraries transformación digital	Proposal for a digital communication strategy at the Central University 'Marta Abreu' of Las Villas Heber Castañeda Bauta comunicación digital digital communication digital strategy estrategia digital redes sociales social media


12:00 PM	Diagnosis of University Social Responsibility in the research field of the Central University "Marta Abreu" of Las Villas. Lianelys Valdes comunicación investigación responsabilidad social universitaria university social responsibility; research; communication

Wednesday 22

October 2025

4 tracks

	ETECSA Sala 2
9:00 AM	Apertura del evento. Presentación del proyecto “Tesoro Lexicográfico de Cuba. Rescate, descripción y socialización” Dr. C. Aurora Camacho Barreiro. Instituto de Literatura y Lingüística. La Habana, Cuba. Ana Isabel Balmaseda



10:00 AM	UNIVERSITY SOCIAL RESPONSIBILITY AND SOCIAL COMMUNICATION. IMPLEMENTATION OF THE LAW IN THE HOSPITAL FIELD Alejandro law on communication ley de comunicación responsabilidad social universitaria university social responsibility	Villa Clara audiences in front of their screens. Restructuring Telecubanacán's news programming to satisfy its audiences. Eliany Ramos Díaz audiences audiencias dramaturgia televisiva information needs necesidades informativas parrillas de programación programming grids television dramaturgy



11:00 AM
	Proposal of communication management manual in the GEOCUBA Villa Clara- Sancti Spíritus Company. Sayli Rodríguez González communication management manual comunicación organizacional manual de gestión de la comunicación organizational communication