Executive Secretary
XIII International Conference on Business Studies
CICE 2025
XI Conference on Business Economics
Thursday 23
62 tracks
October
2025
| Hotel Grand Memories Cayo Santa María | Hotel Grand Memories Cayo Santa María (Sala Virtual CICE 2025) | |||
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Palabras de Apertura de la XI Conferencia sobre Economía Empresarial
Dr. C. Yerenis Torres Cala
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Panel 1: Gestión Empresarial
Dr. C. Inocencio Raúl Sánchez Machado
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| 9:00 AM |
Index of vulnerability to job replacement by Artificial Intelligence
Carlos Alberto Jimenez Bandala
artificial intelligence
inteligencia artificial
job replacement
labor precarity
precarización laboral
sustitución del trabajo
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The role of trust and perceived risk in the acceptance of AI across Mexican labor sectors
Jessica Lopez-Garcia
aceptación tecnológica
ai ethics
artificial intelligence
confianza
fuerza laboral en méxico.
inteligencia artificial
modelo tam
perceived risk
riesgo percibido
tam model
technology acceptance
trust
utaut
workforce in mexico
ética en la ia
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Intellectual capital as a driver of competitiveness in MSMEs in the automotive sector in Tijuana, B.C. Mexico.
Teresa de Jesús Flores Valverde
capital estructural
capital humano
capital intelectual
capital relacional
competitiveness
competitividad
human capital
intellectual capital
mipymes.
relational capital
smes.
structural capital
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Artificial Intelligence and its influence on Innovation and Technology Transfer through the Internal University Industrial Property System
Mercedes Yera González
artificial intelligence; innovation; technology transfer; internal industrial property system; university.
inteligencia artificial; innovación; transferencia de tecnología; sistema interno de propiedad industrial; universidad
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Innovation Functions in the Corporate Structure of the Agroforestry Business Group
Yerenis Torres Cala
agroforestry sector
funciones de la innovación
gestión de la innovación
innovation functions
innovation management
sector agroforestal
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Diagnóstico de capacidades humanas en gestión de la innovación para el Grupo Agroforestal
Dr. C. Roberto Muñoz González
agroforestry sector
capacidades humanas
human capabilities
innovación
innovation
sector agroforestal
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Measurement of economic and social efficiency indicators in the Jesús Menendez CPA in the Encrucijada municipality
Sara Colás Griñan
eficiencia
eficiency
gestión
indicadores
indicators
management
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Customer satisfaction evaluation for the Antennas product at the Mercantile Company Antenas S.U.R.L., Santa Clara
Yelenys Díaz González
customer satisfaction; evaluation; antenna product; mercantile company antenas s.u.r.l.
santa clara
satisfacción del cliente; evaluación; producto antena; sociedad mercantil antenas s.u.r.l.
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Image and quality management: ARTex Santa Clara branch office
Dunia González Morales
decisiones
decisions
procedimiento
procedure
relación
relationship
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Indicators of efficiency and effectiveness that affect corporate image
Dunia González Morales
calidad
evaluación
evaluation
logistics
logística
quality
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Strategy for Human Resources at the productive base of the Tobacco Collection and Processing Company La Estrella
Yasmary Pírez Rodríguez
atención
care
human resources
personal
recursos humanos
staff
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Communication strategy at the Tobacco Collection and Processing Company La Estrella in the province of Villa Clara
Ivelices Luisa Bermúdez Martínez
communication
comunicación
formación
human resources
personal
personnel
recursos humanos
training
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| 10:00 AM |
Scenarios for financial analysis under uncertainty at the “Villa Clara Meat Company”
Lietty Veitía Cabrera
análisis económico financiero; estados financieros; indicadores.
economic and financial analysis; financial statements; indicators
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Effects of raw material costs on cash flow in a meat processing company
Maduan Rodríguez Rodríguez
industria cárnica; gestión financiera; impacto económico.
meat industry; financial management; economic impact
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Improvement of the Cost System of the “Osvaldo Herrera” Packing Plant at the Meat Company
Maduan Rodríguez Rodríguez
cost system; process; deviations
sistema de costo; proceso; desviaciones
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Cost sheet for sorghum production at the Urban Farm in the municipality of Quemado de Güines
Dunia González Morales
accounting
contabilidad
costos
costs
procedimiento
procedure
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Debate Panel 1: Gestión Empresarial
Dr. C. Inocencio Raúl Sánchez Machado
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Panel 2: Políticas públicas, desarrollo territorial y local
Dr. C. Yerenis Torres Cala
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| 11:00 AM |
Algorithm for measuring the spatial effects of financial inclusion on socioeconomic development at the municipal level: Case of study in Mexico.
Magdelis Moreno
desarrollo socioeconómico
desigualdades regionales
financial inclusion
inclusión financiera
regional inequalities
socio-economic development
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Description of prior knowledge and proposal for productive linkages to strengthen fisheries sustainability in the island economy of Cozumel, Quintana Roo
Oscar Martínez-González
economía insular
encadenamientos productivos
island economy
pesca sostenible
productive chains
sustainable fishing
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Paper of the macroeconomic policies in the process of update the economic Cuban model
Antonio Marino Ruiz Cruz
actualización modelo económico
economic regulation
regulación económica
updated economic model
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Decentralization of the public enterprise in the context of a dual model for Cuba
Ayuban Gutiérrez Quintanilla
crecimiento
crisis
decentralization
descentralización
growth
market
mercado
planificación
planning
precio
price
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Improvement of the Territorial Statistical Information System in Villa Clara. Proposal of actions to face local challenges
Grisel Yolanda Barrios Castillo
government decision-making; local governance; economic actors; information flow
toma de decisiones gubernamental; gobernanza local; actores económicos; flujo informativo
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Local development management from the CAM Santa Clara. Experience of the Project Ecosistem and Route of Territorial Innovation
Yudiesky Cancio Díaz
desarrollo local
ecosistema innovador
gestión del desarrollo
innovación
innovation
innovator ecosystem
local development
local governmental model
management of development
modelo gubernamental local
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The management of local development projects in the municipality of Placetas. Challenges and perspectives.
Dainerys Toledo García
administración pública
ciencia e innovación
desarrollo sostenible
public administration
science and innovation
sustainable development
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STRATEGIES FOR THE MANAGEMENT OF LOCAL DEVELOPMENT PROJECTS IN THE MUNICIPALITY OF MANICARAGUA
Yaima Ibarra Alzugaray
desarrollo local
estrategias
gestión
local development
management
manicaragua
strategies
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HECSAN, a viable tool for the food and nutrition security information system in Villa Clara
Mignelys García Bello
food and nutritional security
information systems
seguridad alimentario-nutricional
sistemas de información
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LC3 in the cement industry: a tool for strategic decisions and economic assessment
Sofía Sánchez Berriel
co2 emissions
decision making.
economic assessment
emisiones de co2
evaluación económica
lc3
toma de decisiones
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Digital commerce powered by Ticket
Yerenis Torres Cala
comercio electrónico
e-commerce
electronic payment
pasarela de pago
ticket
ticket platform
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Debate Panel 2: Políticas públicas, desarrollo territorial y local
Dr. C. Yerenis Torres Cala
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| 12:00 PM | ||||
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Clausura de la XI Conferencia sobre Economía Empresarial
Dr. C. Yerenis Torres Cala
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| 1:00 PM | ||||
| 2:00 PM |
Palabras de Apertura de la XI Conferencia sobre Economía Empresarial (Modalidad Virtual)
Dr. C. Yerenis Torres Cala
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Panel 1: Gestión Empresarial (Modalidad Virtual)
Dr. C. Yerenis Torres Cala
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Procedure for managing the maintenance process for telecommunications network in the Territorial Division of ETECSA Villa Clara
Nesto Largo Rodríguez
gestión del mantenimiento; redes de telecomunicaciones; división territorial de etecsa en villa clara
maintenance management; telecommunications network; territorial division of etecsa villa clara
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The Balanced Scorecard as a tool for strategic business management. Bibliography.
Adaily Candita González Cardenas
balanced scorecard (bsc)
control de gestión.
cuadro de mando integral (cmi)
efficiency and competitiveness
eficiencia y competitividad
gestión estratégica
implementación
implementation
indicadores de desempeño
management control.
performance indicators
strategic management
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Cost-benefit model applied to a sustainable local development initiative.
Alvaro Jesús Madrigal González
agribusiness; sustainable development; feasibility
agroindustria; desarrollo sostenible; factibilidad
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Title: Procedure for calculating the costs of software production at ADATECS S.U.R.L.
Yadira Rodriguez Carrazana
costos
costs
decision making
producción de software
software production
toma de decisiones
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Diagnosis of Economic Management in Cuban Companies with a Process-Based Approach.
Claudia Águila Crespo
eficiencia operativa; optimización de recursos; análisis financiero; mejora continua.
operational efficiency; resource optimization; financial analysis; continuous improvement
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Improving Productive Performance at UEB Finishing through Theory of Constraints with an Integrated Sustainability Approach
Víctor Alejandro Pérez Fusté
optimización de procesos; eficiencia operativa; industria textil; cuello de botella; mejora continua.
process optimization; operational efficiency; textile industry; bottleneck; continuous improvement
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Application of Lean Manufacturing Methodology in the Benito Ramírez UEB of Camajuaní: A Proposed Approach
Adrián Pérez Torres
keywords: production process optimization; production organization; beverage industry
palabras claves: optimización de procesos productivos; organización de la producción; industria de bebidas
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Proposal for an action plan to optimize the Investment Process of MSMEs in Santa Clara
Luis Felipe Castiñeira Rodriguez
action plan
cuba.
keywords: investment process
mipymes
msmes
optimización
optimization
palabras clave: proceso inversionista
plan de acciones
santa clara
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| 3:00 PM |
Customer satisfaction evaluation for the electric moped product of the Industrial Company "Ángel Villarreal Bravo" MINERVA
Geisa Expósito Villafaña
customer satisfaction; electric scooters; minerva.
satisfacción del cliente; ciclomotores eléctricos; minerva
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Diagnosis of the Strategic Positioning of the Electromechanical Company Villa Clara in the Metallic Exterior Carpentry sector
Arletis Cruz Montilla
posicionamiento estratégico; carpintería de exteriores metálicas; empresa electromecánica villa clara.
strategic positioning; metallic exterior carpentry; villa clara electromechanical company.
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Quality costs, an approach to efficiency and profitability
Lillicsy Arbolaez Guzmán
costos de la calidad; procesos; gestión; mejora continua; productividad.
quality costs; processes; management; continuous improvement; productivity.
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Evaluation of alternatives with a circularity approach at the Villa Clara Graphic Company
Geysha Pérez Guevara
paper waste; renewable energy; circular economy; technical and economic viability; sustainability; operational resilience.
residuos de papel; energía renovable; economía circular; viabilidad técnico-económica; sostenibilidad; resiliencia operativa.
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BUSINESS PROCEDURE TO CARRY OUT COOPERATED PRODUCTION IN CUBA
Julio Alejandro Rodríguez Díaz de Villegas
procedimiento; producción; cooperada; empresas;
procedure; production; cooperated; companies;
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Customer satisfaction with urban bus service at the Villa Clara Provincial Transportation Company. Case studies of Routes 3 and 8 in Santa Clara
Amaury Cruz Martínez
customer satisfaction
empresa provincial de transporte de villa clara
provincial transportation company of villa clara
satisfacción del cliente
servicio de rutas de ómnibus urbanos
urban bus route service
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Analysis of the special order alternative for the Criollo Cigar product at the company Ramiro Lavandero Cruz
Maylin Suárez González
pedido especial; costos relevantes
special order; relevant costs
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Debate Panel 1: Gestión Empresarial (Modalidad Virtual)
Dr. C. Yerenis Torres Cala
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Internationalization of SMEs in Agri-Food Sector un Villa Clara. Current State and Perspectives
Javier Alejandro Abreus Bochs
competitiveness
competitividad
desarrollo local
food nutrional security
internacionalización
internationalization
local development
mipymes
seguridad alimentario- nutricional
smes
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Demographic aging in Villa Clara. Impact on the labor market and labor productivity
Javier Cordero Machado
aged workforce
decrecimiento poblacional
demographic aging
envejecimiento demográfico
fuerza laboral envejecida.
labor market
labor productivity
mercado de trabajo
population decrease
productividad laboral
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| 4:00 PM |
Update on the environmental dimension of the Local Development Strategy for Sagua la Grande
Esp. Saray Moré Mestre
administración pública
bienestar social
desarrollo sostenible
environmental preservation
preservación del medio ambiente
public administration
social welfare
sustainable development
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Digital transformation for managing food and nutrition security and vulnerability at the local level
Jandro Daniel Velazquez Hernádez
communities
comunidades
georeferencing
georreferencias
gobernanza
inteligencia
intelligence
intervenciones
interventions
keywords: governance
social.
sociales.
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Nigeria's Integration into the Development Dynamics of the BRICS: Strategic Opportunities and Structural Challenges
Isaac Nwaebonyi Chukwuemeka
brics
desarrollo
development
economía internacional.
emerging countries
international economics.
nigeria
países emergentes
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Main contributions of Víctor Figueroa Albelo's socioeconomic thought on the extraordinary transition to socialism.
Guillermo Evelio Artiles Díaz
desarrollo socioeconómico
economía política
extraordinary transition
pensamiento
political economy
socioeconomic development
thought
transición al socialismo.
transición extraordinaria
transition to socialism.
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Title: The Cuban agricultural cooperative movement and its strategic management, in the context of the implementation of the policy to promote territorial development.
Alberto Casiano Averhoff Casamayor
cooperative movement
cuban agricultural sector
desarrollo territorial
gestión estratégica
movimiento cooperativo
policy to promote territorial development
política para impulsar desarrollo territorial
sector agropecuario cubano
strategic management
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Sustainability and equity in the Cuban development model: current challenges
Silvia Odriozola Guitart
cuba
desarrollo
development
equidad
equity
sostenibilidad
sustainability
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Theoretical considerations related to Science, Technology and Innovation Systems in Cuba.
Mayra Nápoles Pousa
innovación; sistema nacional; concepciones metodológicas; políticas.
innovation; national system; methodological concepts; policies.
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Debate Panel 2: Políticas públicas, desarrollo territorial y local (Modalidad Virtual)
Dr. C. Yerenis Torres Cala
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| 5:00 PM |
Clausura de la XI Conferencia sobre Economía Empresarial (Modalidad Virtual)
Dr. C. Yerenis Torres Cala
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Gold
Gold
Gold
Silver
Silver