Executive Secretary

XIII International Conference on Business Studies

CICE 2025

XI Conference on Business Economics

Thursday 23

October 2025

61 tracks

	Hotel Grand Memories Cayo Santa María	Hotel Grand Memories Cayo Santa María (Sala Virtual CICE 2025)
	Palabras de Apertura de la XI Conferencia sobre Economía Empresarial Dr. C. Yerenis Torres Cala
	Panel 1: Gestión Empresarial Dr. C. Inocencio Raúl Sánchez Machado
9:00 AM	Index of vulnerability to job replacement by Artificial Intelligence Carlos Alberto Jimenez Bandala artificial intelligence inteligencia artificial job replacement labor precarity precarización laboral sustitución del trabajo	The role of trust and perceived risk in the acceptance of AI across Mexican labor sectors Jessica Lopez-Garcia aceptación tecnológica ai ethics artificial intelligence confianza fuerza laboral en méxico. inteligencia artificial modelo tam perceived risk riesgo percibido tam model technology acceptance trust utaut workforce in mexico ética en la ia	Intellectual capital as a driver of competitiveness in MSMEs in the automotive sector in Tijuana, B.C. Mexico. Teresa de Jesús Flores Valverde capital estructural capital humano capital intelectual capital relacional competitiveness competitividad human capital intellectual capital mipymes. relational capital smes. structural capital
	Artificial Intelligence and its influence on Innovation and Technology Transfer through the Internal University Industrial Property System Mercedes Yera González artificial intelligence; innovation; technology transfer; internal industrial property system; university. inteligencia artificial; innovación; transferencia de tecnología; sistema interno de propiedad industrial; universidad	Innovation Functions in the Corporate Structure of the Agroforestry Business Group Yerenis Torres Cala agroforestry sector funciones de la innovación gestión de la innovación innovation functions innovation management sector agroforestal	Diagnóstico de capacidades humanas en gestión de la innovación para el Grupo Agroforestal Dr. C. Roberto Muñoz González agroforestry sector capacidades humanas human capabilities innovación innovation sector agroforestal
	Measurement of economic and social efficiency indicators in the Jesús Menendez CPA in the Encrucijada municipality Sara Colás Griñan eficiencia eficiency gestión indicadores indicators management	Customer satisfaction evaluation for the Antennas product at the Mercantile Company Antenas S.U.R.L., Santa Clara Yelenys Díaz González customer satisfaction; evaluation; antenna product; mercantile company antenas s.u.r.l. santa clara satisfacción del cliente; evaluación; producto antena; sociedad mercantil antenas s.u.r.l.	Image and quality management: ARTex Santa Clara branch office Dunia González Morales decisiones decisions procedimiento procedure relación relationship
	Indicators of efficiency and effectiveness that affect corporate image Dunia González Morales calidad evaluación evaluation logistics logística quality	Strategy for Human Resources at the productive base of the Tobacco Collection and Processing Company La Estrella Yasmary Pírez Rodríguez atención care human resources personal recursos humanos staff	Communication strategy at the Tobacco Collection and Processing Company La Estrella in the province of Villa Clara Ivelices Luisa Bermúdez Martínez communication comunicación formación human resources personal personnel recursos humanos training
10:00 AM	Scenarios for financial analysis under uncertainty at the “Villa Clara Meat Company” Lietty Veitía Cabrera análisis económico financiero; estados financieros; indicadores. economic and financial analysis; financial statements; indicators	Effects of raw material costs on cash flow in a meat processing company Maduan Rodríguez Rodríguez industria cárnica; gestión financiera; impacto económico. meat industry; financial management; economic impact	Improvement of the Cost System of the “Osvaldo Herrera” Packing Plant at the Meat Company Maduan Rodríguez Rodríguez cost system; process; deviations sistema de costo; proceso; desviaciones
	Cost sheet for sorghum production at the Urban Farm in the municipality of Quemado de Güines Dunia González Morales accounting contabilidad costos costs procedimiento procedure	Debate Panel 1: Gestión Empresarial Dr. C. Inocencio Raúl Sánchez Machado

	Panel 2: Políticas públicas, desarrollo territorial y local Dr. C. Yerenis Torres Cala
11:00 AM	Algorithm for measuring the spatial effects of financial inclusion on socioeconomic development at the municipal level: Case of study in Mexico. Magdelis Moreno desarrollo socioeconómico desigualdades regionales financial inclusion inclusión financiera regional inequalities socio-economic development	Description of prior knowledge and proposal for productive linkages to strengthen fisheries sustainability in the island economy of Cozumel, Quintana Roo Oscar Martínez-González economía insular encadenamientos productivos island economy pesca sostenible productive chains sustainable fishing	Paper of the macroeconomic policies in the process of update the economic Cuban model Antonio Marino Ruiz Cruz actualización modelo económico economic regulation regulación económica updated economic model
	Decentralization of the public enterprise in the context of a dual model for Cuba Ayuban Gutiérrez Quintanilla crecimiento crisis decentralization descentralización growth market mercado planificación planning precio price	Improvement of the Territorial Statistical Information System in Villa Clara. Proposal of actions to face local challenges Grisel Yolanda Barrios Castillo government decision-making; local governance; economic actors; information flow toma de decisiones gubernamental; gobernanza local; actores económicos; flujo informativo	Local development management from the CAM Santa Clara. Experience of the Project Ecosistem and Route of Territorial Innovation Yudiesky Cancio Díaz desarrollo local ecosistema innovador gestión del desarrollo innovación innovation innovator ecosystem local development local governmental model management of development modelo gubernamental local
	The management of local development projects in the municipality of Placetas. Challenges and perspectives. Dainerys Toledo García administración pública ciencia e innovación desarrollo sostenible public administration science and innovation sustainable development	STRATEGIES FOR THE MANAGEMENT OF LOCAL DEVELOPMENT PROJECTS IN THE MUNICIPALITY OF MANICARAGUA Yaima Ibarra Alzugaray desarrollo local estrategias gestión local development management manicaragua strategies	HECSAN, a viable tool for the food and nutrition security information system in Villa Clara Mignelys García Bello food and nutritional security information systems seguridad alimentario-nutricional sistemas de información
	LC3 in the cement industry: a tool for strategic decisions and economic assessment Sofía Sánchez Berriel co2 emissions decision making. economic assessment emisiones de co2 evaluación económica lc3 toma de decisiones	Digital commerce powered by Ticket Yerenis Torres Cala comercio electrónico e-commerce electronic payment pasarela de pago ticket ticket platform	Debate Panel 2: Políticas públicas, desarrollo territorial y local Dr. C. Yerenis Torres Cala
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1:00 PM



2:00 PM		Palabras de Apertura de la XI Conferencia sobre Economía Empresarial (Modalidad Virtual) Dr. C. Yerenis Torres Cala	Panel 1: Gestión Empresarial (Modalidad Virtual) Dr. C. Yerenis Torres Cala
		Procedure for managing the maintenance process for telecommunications network in the Territorial Division of ETECSA Villa Clara Nesto Largo Rodríguez gestión del mantenimiento; redes de telecomunicaciones; división territorial de etecsa en villa clara maintenance management; telecommunications network; territorial division of etecsa villa clara	The Balanced Scorecard as a tool for strategic business management. Bibliography. Adaily Candita González Cardenas balanced scorecard (bsc) control de gestión. cuadro de mando integral (cmi) efficiency and competitiveness eficiencia y competitividad gestión estratégica implementación implementation indicadores de desempeño management control. performance indicators strategic management
		Cost-benefit model applied to a sustainable local development initiative. Alvaro Jesús Madrigal González agribusiness; sustainable development; feasibility agroindustria; desarrollo sostenible; factibilidad	Title: Procedure for calculating the costs of software production at ADATECS S.U.R.L. Yadira Rodriguez Carrazana costos costs decision making producción de software software production toma de decisiones	Diagnosis of Economic Management in Cuban Companies with a Process-Based Approach. Claudia Águila Crespo eficiencia operativa; optimización de recursos; análisis financiero; mejora continua. operational efficiency; resource optimization; financial analysis; continuous improvement
		Improving Productive Performance at UEB Finishing through Theory of Constraints with an Integrated Sustainability Approach Víctor Alejandro Pérez Fusté optimización de procesos; eficiencia operativa; industria textil; cuello de botella; mejora continua. process optimization; operational efficiency; textile industry; bottleneck; continuous improvement	Application of Lean Manufacturing Methodology in the Benito Ramírez UEB of Camajuaní: A Proposed Approach Adrián Pérez Torres keywords: production process optimization; production organization; beverage industry palabras claves: optimización de procesos productivos; organización de la producción; industria de bebidas	Proposal for an action plan to optimize the Investment Process of MSMEs in Santa Clara Luis Felipe Castiñeira Rodriguez action plan cuba. keywords: investment process mipymes msmes optimización optimization palabras clave: proceso inversionista plan de acciones santa clara
3:00 PM		Customer satisfaction evaluation for the electric moped product of the Industrial Company "Ángel Villarreal Bravo" MINERVA Geisa Expósito Villafaña customer satisfaction; electric scooters; minerva. satisfacción del cliente; ciclomotores eléctricos; minerva	Diagnosis of the Strategic Positioning of the Electromechanical Company Villa Clara in the Metallic Exterior Carpentry sector Arletis Cruz Montilla posicionamiento estratégico; carpintería de exteriores metálicas; empresa electromecánica villa clara. strategic positioning; metallic exterior carpentry; villa clara electromechanical company.	Quality costs, an approach to efficiency and profitability Lillicsy Arbolaez Guzmán costos de la calidad; procesos; gestión; mejora continua; productividad. quality costs; processes; management; continuous improvement; productivity.
		Evaluation of alternatives with a circularity approach at the Villa Clara Graphic Company Geysha Pérez Guevara paper waste; renewable energy; circular economy; technical and economic viability; sustainability; operational resilience. residuos de papel; energía renovable; economía circular; viabilidad técnico-económica; sostenibilidad; resiliencia operativa.	BUSINESS PROCEDURE TO CARRY OUT COOPERATED PRODUCTION IN CUBA Julio Alejandro Rodríguez Díaz de Villegas procedimiento; producción; cooperada; empresas; procedure; production; cooperated; companies;	Customer satisfaction with urban bus service at the Villa Clara Provincial Transportation Company. Case studies of Routes 3 and 8 in Santa Clara Amaury Cruz Martínez customer satisfaction empresa provincial de transporte de villa clara provincial transportation company of villa clara satisfacción del cliente servicio de rutas de ómnibus urbanos urban bus route service
		Analysis of the special order alternative for the Criollo Cigar product at the company Ramiro Lavandero Cruz Maylin Suárez González pedido especial; costos relevantes special order; relevant costs	Debate Panel 1: Gestión Empresarial (Modalidad Virtual) Dr. C. Yerenis Torres Cala
		Internationalization of SMEs in Agri-Food Sector un Villa Clara. Current State and Perspectives Javier Alejandro Abreus Bochs competitiveness competitividad desarrollo local food nutrional security internacionalización internationalization local development mipymes seguridad alimentario- nutricional smes	Demographic aging in Villa Clara. Impact on the labor market and labor productivity Javier Cordero Machado aged workforce decrecimiento poblacional demographic aging envejecimiento demográfico fuerza laboral envejecida. labor market labor productivity mercado de trabajo population decrease productividad laboral
4:00 PM		Update on the environmental dimension of the Local Development Strategy for Sagua la Grande Esp. Saray Moré Mestre administración pública bienestar social desarrollo sostenible environmental preservation preservación del medio ambiente public administration social welfare sustainable development	Digital transformation for managing food and nutrition security and vulnerability at the local level Jandro Daniel Velazquez Hernádez communities comunidades georeferencing georreferencias gobernanza inteligencia intelligence intervenciones interventions keywords: governance social. sociales.	Nigeria's Integration into the Development Dynamics of the BRICS: Strategic Opportunities and Structural Challenges Isaac Nwaebonyi Chukwuemeka brics desarrollo development economía internacional. emerging countries international economics. nigeria países emergentes
		Main contributions of Víctor Figueroa Albelo's socioeconomic thought on the extraordinary transition to socialism. Guillermo Evelio Artiles Díaz desarrollo socioeconómico economía política extraordinary transition pensamiento political economy socioeconomic development thought transición al socialismo. transición extraordinaria transition to socialism.	Title: The Cuban agricultural cooperative movement and its strategic management, in the context of the implementation of the policy to promote territorial development. Alberto Casiano Averhoff Casamayor cooperative movement cuban agricultural sector desarrollo territorial gestión estratégica movimiento cooperativo policy to promote territorial development política para impulsar desarrollo territorial sector agropecuario cubano strategic management	Sustainability and equity in the Cuban development model: current challenges Silvia Odriozola Guitart cuba desarrollo development equidad equity sostenibilidad sustainability
		Theoretical considerations related to Science, Technology and Innovation Systems in Cuba. Mayra Nápoles Pousa innovación; sistema nacional; concepciones metodológicas; políticas. innovation; national system; methodological concepts; policies.	Debate Panel 2: Políticas públicas, desarrollo territorial y local (Modalidad Virtual) Dr. C. Yerenis Torres Cala

5:00 PM		Clausura de la XI Conferencia sobre Economía Empresarial (Modalidad Virtual) Dr. C. Yerenis Torres Cala