Executive Secretary

XI Conference on Business Economics "CICE 2025"

XIII International Conference on Business Studies

CICE 2025

XI Conference on Business Economics

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Thursday 23
October 2025

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The role of trust and perceived risk in the acceptance of AI across Mexican labor sectors
Jessica Lopez-Garcia
• 1:05 PM
• 5 min

1:05 PM

aceptación tecnológica ai ethics artificial intelligence confianza fuerza laboral en méxico. inteligencia artificial modelo tam perceived risk riesgo percibido tam model technology acceptance trust utaut workforce in mexico ética en la ia