Executive Secretary

XIII International Conference on Business Studies

CICE 2025

XIV Modern Management Symposium

Friday 24

October 2025

35 tracks

	Hotel Grand Memories Cayo Santa María	Hotel Grand Memories Cayo Santa María (Sala Virtual CICE 2025)
	Palabras de Apertura del XIV Simposio de Gerencia Moderna Dr.C Ernesto Crespo León.
	Strategic thinking and quality in institutional management at the University of Managua Julio Alejandro Perez Díaz estrategia y calidad; indicadores de gestión planificación estratégica de la calidad. strategic quality planning. strategy and quality; management indicators
	MAIN IMPACTS OF THE PREPARATION AND DEVELOPMENT OF STAFF IN THE STRATEGIC SECTORS OF THE PROVINCE OF VILLA CLARA. Ramon Sánchez Sánchez. capacitación competencias directivas impact of training impacto de la capacitación management development. management skills sectores estratégicos strategic sectors superación de los directivos. training
9:00 AM	NOTES FOR AN INNOVATIVE GOVERNMENT MANAGEMENT MODEL FOR THE DEVELOPMENT AND STRENGTHENING OF THE ENTREPRENEURIAL ECOSYSTEM FOR CUBAN MUNICIPALITIES Alexis Orlando García Fleites desarrollo local development management ecosistema emprendedor entrepreneurial ecosystem gestión del desarrollo innovación innovation local development local government model modelo gubernamental local
	Iplus, a tool for the development of the ICT ecosystem Jeniffer Beatriz Peláez Martín comercio electrónico. desarrollo local electronic commerce. ict integración de actores integration of stakeholders iplus local developed tic
	TECHNOLOGY FOR THE APPLICATION OF THE STRATEGIC PROSPECTIVE APPROACH AT THE MARTA ABREU CENTRAL UNIVERSITY OF LAS VILLAS. Ernesto Crespo León foresight; university management; strategy; university. prospectiva; gestión universitaria; estrategia; universidad
	Design of partner-psychological training in intelligence and emotional competitions for directive of the Primaveral Gislena Mesa Contreras emotional intelligence; competencies; socio-psychological training; mipymes inteligencia emocional; competencias; entrenamiento socio-psicológico; mipymes
10:00 AM	Marketing management as a tool for decision-making and control in the Cuban Fund for Cultural Assets of the Province of Villa Clara. Ramon Sánchez Sánchez. administrative cycle; industrial engineering techniques ciclo administrativo; técnicas de la ingeniería industrial diagnóstico organizacional; modelos de gestión de marketing; industria cultural. marketing organizational diagnosis; marketing management models; cultural industry.
	Debate Sesión Presencial Dr.C Ernesto Crespo León.
	Entrega de la Categoría de Profesor Invitado de la UCLV al Ing. Mario Valle Dávila Dr.C Ernesto Crespo León.	Palabras de Apertura del XIV Simposio de Gerencia Moderna (Modalidad Virtual) Dr.C Ernesto Crespo León.	The internal control for the inventory cycle at the José Quintín Banderas Sugar Company Ariel Quijano gestión de inventarios; control interno inventory management; internal control	PROCEDURE TO PROMOTE THE CREATION OF A TECHNOLOGICALLY BASED COMPANY. Miguel Ángel empresas de bases tecnológicas; cultura científica. technology-based companies; scientific culture.
		Design of the procedure for developing the strategic plan at the Hotel America. Lester Yoel Manso Blanco análisis interno y externo diagnóstico estratégico internal and external analysis matriz dafo participatory procedure. planificación estratégica procedimiento participativo.. strategic diagnosis strategic planning swot matrix	Procedure for the improvement of the management of the Public and Business Administration Diploma at the Central University ¨Marta Abreu¨ de Las Villas Danysleidy Pacheco Pérez diploma diplomado gestión management posgrado postgraduate procedimiento. procedure. proceso process	INNOVATION STRATEGY TO INCREASE ORGANIZATIONAL RESILIENCE AT THE CABAIGUÁN TELECOMMUNICATIONS CENTER Darwin Pérez Figueredo estrategia organizacional gestión de la innovación innovation management organizational resilience organizational strategy resiliencia organizacional
11:00 AM		The evaluation of financial economic management for decision making at the ARTEX Villa Clara branch Damysleisy Pacheco Pérez financial economic management; decision making gestión económica financiera; toma de decisiones	Debate Bloque 1 de Ponencias Dr.C Ernesto Crespo León.
		Analysis of business performance at the Fernando de Dios Buñuel Sugar Agroindustrial Company Marilin teruel agroindustria azucarera business performance desempeño empresarial effectiveness efficiency eficacia eficiencia sugar agroindustry	Institutional maturity analysis in industrial innovation processes: the case of Inpud “1º de Mayo” Eduardo Enriques González Águila organizational transformation; innovative capacity; institutional assessment; competitiveness; continuous improvement transformación organizacional; capacidad innovadora; diagnóstico institucional; competitividad; mejoramiento continuo
	Clausura del XIV Simposio de Gerencia Moderna Dr.C Ernesto Crespo León.	Study of work organization at Almacenes Universales S.A., Villa Clara Branch Lilidiani Bacallao Rodriguez calidad efficiency eficiencia organización del trabajo quality work organization	Training Strategy for Hotel Excellence: The Meliá Cayo Santa María Case Aylin Velázquez González capital humano estrategia formación hotel human capital strategy training	Competency-based performance evaluation: a procedure to optimize staff management in hotels Cesar Javier Granado Avalos capital humano evaluación del desempeño hotel human capital performance evaluation tourism turismo
		Adapting to change, Industry 4.0, a challenge for business management in Cuba Marcos Javier business management and administration. change management dirección y gestión empresarial. gestión del cambio industria 4.0 industry 4.0 innovación innovation technology tecnología	Selection of cadres at the Marta Abreu Central University of Las Villas through the application of the multicriteria method Aniyisel Labrada Gómez multicriteria method método multicriterio selección de cuadros selection of cadres universidad university	Debate Bloque 2 de Ponencias Dr.C Ernesto Crespo León.
12:00 PM		Risk treatment in logistics management: methodological application in a business case Ignacio Figueras Viera logistics optimization; institutional efficiency; corrective actions; technical governance; continuous improvement optimización logística; eficiencia institucional; acciones correctivas; gobernanza técnica; mejoramiento continuo
		Customer satisfaction, a perspective from the management of innovation in services Geidy Estrada Mouro customer satisfaction gerencia innovación innovation management satisfacción del cliente. service servicios	The preparation and development of management and reserves with an innovative approach Mairelys de la Caridad Torres Falcón innovación; impacto; asesoría; diagnóstico; acompañamiento. innovation; impact; consulting; diagnosis; support	Taxonomy of specific managerial competencies applicable to the Cuban public security sector. Luis Emilio Espinosa Menéndez competencias directivas competencias directivas específicas managerial competencies public security. seguridad pública. specific managerial competencies taxonomy taxonomía
		AXIOLOGICAL EDUCATIONAL PROCEDURE FOR THE DEVELOPMENT OF BUSINESS MANAGERS. Alex Sell de la Paz Ríos axiological processes. axiology axiología orientación de valor procesos axiológicos. valores value orientation values	Aligning strategies: Internal marketing as the key to job satisfaction in hotels Ana Bárbara Guillén Guillén capital humano hotel human capital internal marketing job satisfaction marketing interno satisfacción laboral	Debate Bloque 3 de Ponencias Dr.C Ernesto Crespo León.
		Conclusiones del XIV Simposio de Gerencia Moderna (Modalidad Virtual) Dr.C Ernesto Crespo León.
1:00 PM