Executive Secretary
XIII International Conference on Business Studies
CICE 2025
XIV Modern Management Symposium
Friday 24
35 tracks
October
2025
| Hotel Grand Memories Cayo Santa María | Hotel Grand Memories Cayo Santa María (Sala Virtual CICE 2025) | |||
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Palabras de Apertura del XIV Simposio de Gerencia Moderna
Dr.C Ernesto Crespo León.
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Strategic thinking and quality in institutional management at the University of Managua
Julio Alejandro Perez Díaz
estrategia y calidad; indicadores de gestión
planificación estratégica de la calidad.
strategic quality planning.
strategy and quality; management indicators
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MAIN IMPACTS OF THE PREPARATION AND DEVELOPMENT OF STAFF IN THE STRATEGIC SECTORS OF THE PROVINCE OF VILLA CLARA.
Ramon Sánchez Sánchez.
capacitación
competencias directivas
impact of training
impacto de la capacitación
management development.
management skills
sectores estratégicos
strategic sectors
superación de los directivos.
training
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| 9:00 AM |
NOTES FOR AN INNOVATIVE GOVERNMENT MANAGEMENT MODEL FOR THE DEVELOPMENT AND STRENGTHENING OF THE ENTREPRENEURIAL ECOSYSTEM FOR CUBAN MUNICIPALITIES
Alexis Orlando García Fleites
desarrollo local
development management
ecosistema emprendedor
entrepreneurial ecosystem
gestión del desarrollo
innovación
innovation
local development
local government model
modelo gubernamental local
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Iplus, a tool for the development of the ICT ecosystem
Jeniffer Beatriz Peláez Martín
comercio electrónico.
desarrollo local
electronic commerce.
ict
integración de actores
integration of stakeholders
iplus
local developed
tic
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TECHNOLOGY FOR THE APPLICATION OF THE STRATEGIC PROSPECTIVE APPROACH AT THE MARTA ABREU CENTRAL UNIVERSITY OF LAS VILLAS.
Ernesto Crespo León
foresight; university management; strategy; university.
prospectiva; gestión universitaria; estrategia; universidad
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Design of partner-psychological training in intelligence and emotional competitions for directive of the Primaveral
Gislena Mesa Contreras
emotional intelligence; competencies; socio-psychological training; mipymes
inteligencia emocional; competencias; entrenamiento socio-psicológico; mipymes
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| 10:00 AM |
Marketing management as a tool for decision-making and control in the Cuban Fund for Cultural Assets of the Province of Villa Clara.
Ramon Sánchez Sánchez.
administrative cycle; industrial engineering techniques
ciclo administrativo; técnicas de la ingeniería industrial
diagnóstico organizacional; modelos de gestión de marketing; industria cultural.
marketing
organizational diagnosis; marketing management models; cultural industry.
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Debate Sesión Presencial
Dr.C Ernesto Crespo León.
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Entrega de la Categoría de Profesor Invitado de la UCLV al Ing. Mario Valle Dávila
Dr.C Ernesto Crespo León.
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Palabras de Apertura del XIV Simposio de Gerencia Moderna (Modalidad Virtual)
Dr.C Ernesto Crespo León.
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The internal control for the inventory cycle at the José Quintín Banderas Sugar Company
Ariel Quijano
gestión de inventarios; control interno
inventory management; internal control
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PROCEDURE TO PROMOTE THE CREATION OF A TECHNOLOGICALLY BASED COMPANY.
Miguel Ángel
empresas de bases tecnológicas; cultura científica.
technology-based companies; scientific culture.
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Design of the procedure for developing the strategic plan at the Hotel America.
Lester Yoel Manso Blanco
análisis interno y externo
diagnóstico estratégico
internal and external analysis
matriz dafo
participatory procedure.
planificación estratégica
procedimiento participativo..
strategic diagnosis
strategic planning
swot matrix
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Procedure for the improvement of the management of the Public and Business Administration Diploma at the Central University ¨Marta Abreu¨ de Las Villas
Danysleidy Pacheco Pérez
diploma
diplomado
gestión
management
posgrado
postgraduate
procedimiento.
procedure.
proceso
process
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INNOVATION STRATEGY TO INCREASE ORGANIZATIONAL RESILIENCE AT THE CABAIGUÁN TELECOMMUNICATIONS CENTER
Darwin Pérez Figueredo
estrategia organizacional
gestión de la innovación
innovation management
organizational resilience
organizational strategy
resiliencia organizacional
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| 11:00 AM |
The evaluation of financial economic management for decision making at the ARTEX Villa Clara branch
Damysleisy Pacheco Pérez
financial economic management; decision making
gestión económica financiera; toma de decisiones
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Debate Bloque 1 de Ponencias
Dr.C Ernesto Crespo León.
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Analysis of business performance at the Fernando de Dios Buñuel Sugar Agroindustrial Company
Marilin teruel
agroindustria azucarera
business performance
desempeño empresarial
effectiveness
efficiency
eficacia
eficiencia
sugar agroindustry
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Institutional maturity analysis in industrial innovation processes: the case of Inpud “1º de Mayo”
Eduardo Enriques González Águila
organizational transformation; innovative capacity; institutional assessment; competitiveness; continuous improvement
transformación organizacional; capacidad innovadora; diagnóstico institucional; competitividad; mejoramiento continuo
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Clausura del XIV Simposio de Gerencia Moderna
Dr.C Ernesto Crespo León.
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Study of work organization at Almacenes Universales S.A., Villa Clara Branch
Lilidiani Bacallao Rodriguez
calidad
efficiency
eficiencia
organización del trabajo
quality
work organization
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Training Strategy for Hotel Excellence: The Meliá Cayo Santa María Case
Aylin Velázquez González
capital humano
estrategia
formación
hotel
human capital
strategy
training
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Competency-based performance evaluation: a procedure to optimize staff management in hotels
Cesar Javier Granado Avalos
capital humano
evaluación del desempeño
hotel
human capital
performance evaluation
tourism
turismo
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Adapting to change, Industry 4.0, a challenge for business management in Cuba
Marcos Javier
business management and administration.
change management
dirección y gestión empresarial.
gestión del cambio
industria 4.0
industry 4.0
innovación
innovation
technology
tecnología
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Selection of cadres at the Marta Abreu Central University of Las Villas through the application of the multicriteria method
Aniyisel Labrada Gómez
multicriteria method
método multicriterio
selección de cuadros
selection of cadres
universidad
university
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Debate Bloque 2 de Ponencias
Dr.C Ernesto Crespo León.
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| 12:00 PM |
Risk treatment in logistics management: methodological application in a business case
Ignacio Figueras Viera
logistics optimization; institutional efficiency; corrective actions; technical governance; continuous improvement
optimización logística; eficiencia institucional; acciones correctivas; gobernanza técnica; mejoramiento continuo
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Customer satisfaction, a perspective from the management of innovation in services
Geidy Estrada Mouro
customer satisfaction
gerencia
innovación
innovation
management
satisfacción del cliente.
service
servicios
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The preparation and development of management and reserves with an innovative approach
Mairelys de la Caridad Torres Falcón
innovación; impacto; asesoría; diagnóstico; acompañamiento.
innovation; impact; consulting; diagnosis; support
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Taxonomy of specific managerial competencies applicable to the Cuban public security sector.
Luis Emilio Espinosa Menéndez
competencias directivas
competencias directivas específicas
managerial competencies
public security.
seguridad pública.
specific managerial competencies
taxonomy
taxonomía
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AXIOLOGICAL EDUCATIONAL PROCEDURE FOR THE DEVELOPMENT OF BUSINESS MANAGERS.
Alex Sell de la Paz Ríos
axiological processes.
axiology
axiología
orientación de valor
procesos axiológicos.
valores
value orientation
values
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Aligning strategies: Internal marketing as the key to job satisfaction in hotels
Ana Bárbara Guillén Guillén
capital humano
hotel
human capital
internal marketing
job satisfaction
marketing interno
satisfacción laboral
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Debate Bloque 3 de Ponencias
Dr.C Ernesto Crespo León.
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Conclusiones del XIV Simposio de Gerencia Moderna (Modalidad Virtual)
Dr.C Ernesto Crespo León.
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| 1:00 PM |
Gold
Gold
Silver