Executive Secretary
        
      
XIII International Conference on Business Studies
CICE 2025
XIV Modern Management Symposium
                Friday 24
                
            35 tracks
        
                    October
                    2025
                
            | Hotel Grand Memories Cayo Santa María | Hotel Grand Memories Cayo Santa María (Sala Virtual CICE 2025) | |||
|---|---|---|---|---|
| 
                                        
     
                Palabras de Apertura del XIV Simposio de Gerencia Moderna
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                        
                    
                        
                        
                            ||||
| 
                                        
     
                Strategic thinking and quality in institutional management at the University of Managua
             
            
                
                    Julio Alejandro Perez Díaz
             
            
                
                    estrategia y calidad; indicadores de gestión
                
                    planificación estratégica de la calidad.
                
                    strategic quality planning.
                
                    strategy and quality; management indicators
                
             
         | 
                                
                                
                            
                        
                    
                        
                        
                            ||||
| 
                                        
     
                MAIN IMPACTS OF THE PREPARATION AND DEVELOPMENT OF STAFF IN THE STRATEGIC SECTORS OF THE PROVINCE OF VILLA CLARA.
             
            
                
                    Ramon Sánchez Sánchez.
             
            
                
                    capacitación
                
                    competencias directivas
                
                    impact of training
                
                    impacto de la capacitación
                
                    management development.
                
                    management skills
                
                    sectores estratégicos
                
                    strategic sectors
                
                    superación de los directivos.
                
                    training
                
             
         | 
                                
                                
                            
                        
                    
                        
                        
                            ||||
| 9:00 AM | 
                                        
     
                NOTES FOR AN INNOVATIVE GOVERNMENT MANAGEMENT MODEL FOR THE DEVELOPMENT AND STRENGTHENING OF THE ENTREPRENEURIAL ECOSYSTEM FOR CUBAN MUNICIPALITIES
             
            
                
                    Alexis Orlando García Fleites
             
            
                
                    desarrollo local
                
                    development management
                
                    ecosistema emprendedor
                
                    entrepreneurial ecosystem
                
                    gestión del desarrollo
                
                    innovación
                
                    innovation
                
                    local development
                
                    local government model
                
                    modelo gubernamental local
                
             
         | 
                                
                                
                            
                        
                    
                        
                        
                            |||
| 
                                        
     
                Iplus, a tool for the development of the ICT ecosystem
             
            
                
                    Jeniffer Beatriz Peláez Martín
             
            
                
                    comercio electrónico.
                
                    desarrollo local
                
                    electronic commerce.
                
                    ict
                
                    integración de actores
                
                    integration of stakeholders
                
                    iplus
                
                    local developed
                
                    tic
                
             
         | 
                                
                                
                            
                        
                    
                        
                        
                            ||||
| 
                                        
     
                TECHNOLOGY FOR THE APPLICATION OF THE STRATEGIC PROSPECTIVE APPROACH AT THE MARTA ABREU CENTRAL UNIVERSITY OF LAS VILLAS.
             
            
                
                    Ernesto Crespo León
             
            
                
                    foresight; university management; strategy; university.
                
                    prospectiva; gestión universitaria;  estrategia; universidad
                
             
         | 
                                
                                
                            
                        
                    
                        
                        
                            ||||
| 
                                        
     
                Design of partner-psychological training in intelligence and emotional competitions for directive of the Primaveral
             
            
                
                    Gislena Mesa Contreras
             
            
                
                    emotional intelligence; competencies; socio-psychological training; mipymes
                
                    inteligencia emocional; competencias; entrenamiento socio-psicológico; mipymes
                
             
         | 
                                
                                
                            
                        
                    
                        
                        
                            ||||
| 10:00 AM | 
                                        
     
                Marketing management as a tool for decision-making and control in the Cuban Fund for Cultural Assets of the Province of Villa Clara.
             
            
                
                    Ramon Sánchez Sánchez.
             
            
                
                    administrative cycle; industrial engineering techniques
                
                    ciclo administrativo; técnicas de la ingeniería industrial
                
                    diagnóstico organizacional; modelos de gestión de marketing; industria cultural.
                
                    marketing
                
                    organizational diagnosis; marketing management models; cultural industry.
                
             
         | 
                                
                                
                            
                        
                    
                        
                        
                            |||
| 
                                        
     
                Debate Sesión Presencial
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                        
                    
                        
                        
                            ||||
| 
                                        
     
                Entrega de la Categoría de Profesor Invitado de la UCLV al Ing. Mario Valle Dávila
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                        
                    
                        
                        
                            
                                
                                
                                    
                                        
     
                Palabras de Apertura del XIV Simposio de Gerencia Moderna (Modalidad Virtual)
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                                
                                
                                    
                                        
     
                The internal control for the inventory cycle at the José Quintín Banderas Sugar Company
             
            
                
                    Ariel Quijano
             
            
                
                    gestión de inventarios; control interno
                
                    inventory management; internal control
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                PROCEDURE TO PROMOTE THE CREATION OF A TECHNOLOGICALLY BASED COMPANY.
             
            
                
                    Miguel Ángel
             
            
                
                    empresas de bases tecnológicas; cultura científica.
                
                    technology-based companies; scientific culture.
                
             
         | 
                                
                                
                            
                        
                    
                |
| 
                                        
     
                Design of the procedure for developing the strategic plan at the Hotel America.
             
            
                
                    Lester Yoel Manso Blanco
             
            
                
                    análisis interno y externo
                
                    diagnóstico estratégico
                
                    internal and external analysis
                
                    matriz dafo
                
                    participatory procedure.
                
                    planificación estratégica
                
                    procedimiento participativo..
                
                    strategic diagnosis
                
                    strategic planning
                
                    swot matrix
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Procedure for the improvement of the management of the Public and Business Administration Diploma at the Central University ¨Marta Abreu¨ de Las Villas
             
            
                
                    Danysleidy Pacheco Pérez
             
            
                
                    diploma
                
                    diplomado
                
                    gestión
                
                    management
                
                    posgrado
                
                    postgraduate
                
                    procedimiento.
                
                    procedure.
                
                    proceso
                
                    process
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                INNOVATION STRATEGY TO INCREASE ORGANIZATIONAL RESILIENCE AT THE CABAIGUÁN TELECOMMUNICATIONS CENTER
             
            
                
                    Darwin Pérez Figueredo
             
            
                
                    estrategia organizacional
                
                    gestión de la innovación
                
                    innovation management
                
                    organizational resilience
                
                    organizational strategy
                
                    resiliencia organizacional
                
             
         | 
                                
                                
                            
                        
                    
                ||
| 11:00 AM | 
                                        
     
                The evaluation of financial economic management for decision making at the ARTEX Villa Clara branch
             
            
                
                    Damysleisy Pacheco  Pérez
             
            
                
                    financial economic management; decision making
                
                    gestión económica financiera; toma de decisiones
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Debate Bloque 1 de Ponencias
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                        
                    
                ||
| 
                                        
     
                Analysis of business performance at the Fernando de Dios Buñuel Sugar Agroindustrial Company
             
            
                
                    Marilin teruel
             
            
                
                    agroindustria azucarera
                
                    business performance
                
                    desempeño empresarial
                
                    effectiveness
                
                    efficiency
                
                    eficacia
                
                    eficiencia
                
                    sugar agroindustry
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Institutional maturity analysis in industrial innovation processes: the case of Inpud “1º de Mayo”
             
            
                
                    Eduardo Enriques González Águila
             
            
                
                    organizational transformation; innovative capacity; institutional assessment; competitiveness; continuous improvement
                
                    transformación organizacional; capacidad innovadora; diagnóstico institucional; competitividad; mejoramiento continuo
                
             
         | 
                                
                                
                            
                        
                    
                |||
| 
                                        
     
                Clausura del XIV Simposio de Gerencia Moderna
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                        
                    
                        
                        
                            
                                
                                
                                    
                                        
     
                Study of work organization at Almacenes Universales S.A., Villa Clara Branch
             
            
                
                    Lilidiani Bacallao Rodriguez 
             
            
                
                    calidad
                
                    efficiency
                
                    eficiencia
                
                    organización del trabajo
                
                    quality
                
                    work organization
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Training Strategy for Hotel Excellence: The Meliá Cayo Santa María Case
             
            
                
                    Aylin Velázquez González
             
            
                
                    capital humano
                
                    estrategia
                
                    formación
                
                    hotel
                
                    human capital
                
                    strategy
                
                    training
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Competency-based performance evaluation: a procedure to optimize staff management in hotels
             
            
                
                    Cesar Javier Granado Avalos 
             
            
                
                    capital humano
                
                    evaluación del desempeño
                
                    hotel
                
                    human capital
                
                    performance evaluation
                
                    tourism
                
                    turismo
                
             
         | 
                                
                                
                            
                        
                    
                |
| 
                                        
     
                Adapting to change, Industry 4.0, a challenge for business management in Cuba
             
            
                
                    Marcos Javier
             
            
                
                    business management and administration.
                
                    change management
                
                    dirección y gestión empresarial.
                
                    gestión del cambio
                
                    industria 4.0
                
                    industry 4.0
                
                    innovación
                
                    innovation
                
                    technology
                
                    tecnología
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Selection of cadres at the Marta Abreu Central University of Las Villas through the application of the multicriteria method
             
            
                
                    Aniyisel Labrada Gómez
             
            
                
                    multicriteria method
                
                    método multicriterio
                
                    selección de cuadros
                
                    selection of cadres
                
                    universidad
                
                    university
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Debate Bloque 2 de Ponencias
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                        
                    
                ||
| 12:00 PM | 
                                        
     
                Risk treatment in logistics management: methodological application in a business case
             
            
                
                    Ignacio Figueras Viera
             
            
                
                    logistics optimization; institutional efficiency; corrective actions; technical governance; continuous improvement
                
                    optimización logística; eficiencia institucional; acciones correctivas; gobernanza técnica; mejoramiento continuo
                
             
         | 
                                
                                
                            
                        
                    
                |||
| 
                                        
     
                Customer satisfaction, a perspective from the management of innovation in services
             
            
                
                    Geidy Estrada Mouro
             
            
                
                    customer satisfaction
                
                    gerencia
                
                    innovación
                
                    innovation
                
                    management
                
                    satisfacción del cliente.
                
                    service
                
                    servicios
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                The preparation and development of management and reserves with an innovative approach
             
            
                
                    Mairelys de la Caridad Torres Falcón
             
            
                
                    innovación; impacto; asesoría; diagnóstico; acompañamiento.
                
                    innovation; impact; consulting; diagnosis; support
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Taxonomy of specific managerial competencies applicable to the Cuban public security sector.
             
            
                
                    Luis Emilio Espinosa Menéndez 
             
            
                
                    competencias directivas
                
                    competencias directivas específicas
                
                    managerial competencies
                
                    public security.
                
                    seguridad pública.
                
                    specific managerial competencies
                
                    taxonomy
                
                    taxonomía
                
             
         | 
                                
                                
                            
                        
                    
                ||
| 
                                        
     
                AXIOLOGICAL EDUCATIONAL PROCEDURE FOR THE DEVELOPMENT OF BUSINESS MANAGERS.
             
            
                
                    Alex Sell de la Paz Ríos
             
            
                
                    axiological processes.
                
                    axiology
                
                    axiología
                
                    orientación de valor
                
                    procesos axiológicos.
                
                    valores
                
                    value orientation
                
                    values
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Aligning strategies: Internal marketing as the key to job satisfaction in hotels
             
            
                
                    Ana Bárbara Guillén Guillén
             
            
                
                    capital humano
                
                    hotel
                
                    human capital
                
                    internal marketing
                
                    job satisfaction
                
                    marketing interno
                
                    satisfacción laboral
                
             
         | 
                                
                                
                            
                                
                                
                                    
                                        
     
                Debate Bloque 3 de Ponencias
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                        
                    
                ||
| 
                                        
     
                Conclusiones del XIV Simposio de Gerencia Moderna (Modalidad Virtual)
             
            
                
                    Dr.C Ernesto Crespo León.
             
             | 
                                
                                
                            
                        
                    
                ||||
| 1:00 PM |