13rd International Conference on Business Sciences
10th Conference on Business Economics
Tuesday 14
12 tracks
November
2023
| Sala Polivalente A | Sesión Virtual | ||||||
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Digital Marketing Plan for the U.E.B. Especial “Los Pinos”
Miguel Amores Pérez
digital marketing; marketing management; commerce and gastronomy
marketing digital; gestión de marketing; comercio y gastronomía
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Components of a government information system on food-nutritional security in Villa Clara
Antonio Ariel Álvarez Villa
food-nutritional vulnerability
indicators
monitoring; decision making; public politics.
vulnerabilidad alimentario-nutricional; indicadores; monitoreo; toma de decisiones; políticas públicas.
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| 3:00 PM |
Factores de éxito y fracaso de las empresas turísticas de México: un análisis regional mediante panel de datos.
Carlos Alberto Jiménez Bandala
análisis empresarial
business analysis
business strategies
data panel
econometric modelling
estrategias empresariales
modelación econométrica
panel de datos
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Permanence in the market and Knowledge Management in small and medium-sized companies. Toluca, Mexico
María del Rocío Gómez Díaz
gestión del conocimiento; pyme
knowledge management; sme
mexico.
méxico
permanence in the market
permanencia en el mercado
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Customer satisfaction with the route service at the Villa Clara Provincial Transportation Company
Yelenys Díaz González
customer satisfaction
route service
satisfacción del cliente
servicio de rutas
transport
transporte
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PROCEDURE FOR RETAIL SALES IN THE UNIVERSAL VC COMPANY
Geny Pérez González
sale ; retail ; prices; pay; trade
venta ; minorista ; precios; pago; comercio
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Distinctive competencies in the network operations process in the Territorial Division ETECSA Matanzas
Claudia Sardiñas Pereira
improvement; processes; telecommunications; distinctive competencies
mejora; procesos; telecomunicaciones; competencias distintivas
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Main impacts of the new marketing strategy in the managerial Group VICLAR
Ulices Coello Valdivia
estrategias; mercadotecnia; grupo empresarial; procedimiento general; gestión empresarial; diversificación
strategies; marketing; managerial group; general procedure; managerial administration; diversification
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Determination of the components for a socio-economic development strategy in the cocoa sector in Ghana.
Prince Somuah Kontoh
cacao; producción; desarrollo; potencialidades; estrategia
cocoa; production; development; potentialities; strategy
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Food and nutritional security and vulnerability in Villa Clara. Proposal of a system for its monitoring
Mignelys García Bello
food and nutritional security; food and nutritional vulnerability; food and nutritional monitoring system
seguridad alimentaria y nutricional; vulnerabilidad alimentario-nutricional; sistema de monitoreo
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The socio-economic impact of Huanglongbing disease (HLB) on global citrus production
Dra. Grisel Barrios Castillo
Sanidad Vegetal
comercio internacional
seguridad alimentaria
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Management of the Cuban investment process: Challenges to achieve efficiency
Inocencio Raúl Sánchez Machado
inversión
investment
investment policies
investment process
políticas de inversión
proceso inversionista
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