13rd International Conference on Business Sciences
10th Workshop on Hospitality and Tourism
Monday 13
1 tracks
November
2023
| Sala Polivalente A | Sesión Virtual | |
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Procedimiento para la planificación estrategica de los recursos humanos en la red extrahotelera Palmares Cienfuegos
Ariel Lorenzo Alvarez
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Tuesday 14
16 tracks
November
2023
| Sala Polivalente A | Sesión Virtual | ||||||||||
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Desaciertos y positividades de las unidades de cultivo intensivo (invernaderos) del municipio de José María Morelos, en el contexto de un estado turístico mexicano
Carlos Valentín Interian Sandoval
Diversificación
Invernadero
cultivo intensivo
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“Towards the revival of nightlife in the Varadero destination”
Milton Francisco González
tourism; destination; varadero; tourist image; night life.
turismo; destino; varadero; imagen turística; vida nocturna.
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Environmental law its impact on the university student
Rafael Jacinto Sabín Rodríguez.
derecho ambiental
enviromental law
justice
justicia
tourism sustanaible
turismo sostenible
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The management of computer media at the Los Caneyes hotel
Lizney Martin Sauri
tourism; lodging; technologies; tools
turismo; alojamiento; tecnologías; herramientas
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Main models for controlling accessibility and mobility management in tourism institutions.
Jessie Arlene Pérez Castañeira
control de gestión; herramientas de control; modelos de control; gestión de accesibilidad y movilidad.
management control; control tools; control models; accessibility and mobility management.
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Procedure to generate engagement in the client who performs weddings in hotels.
Rachel Martínez Pedraza
engagement; desarrollo de las bodas; procedimiento; cliente de bodas.
engagement; development of weddings
procedure
wedding client.
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Innovation as a requirement for tourism competitiveness
Alexander Del Toro Briñones
competitive forces
computing
entidades
entities
fuerzas competitivas
information and communication technologies
informática
tecnologías de información y comunicación
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Training plan for employees in the food and beverage area at Hotel América
Liset Rumbau Monzón
competencias
competencies
food and beverage area
plan de capacitación
training plan
área de alimentos y bebidas
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Tourism promotion of the cultural project “To dance at Casa del Trompo”
Cheila Soris Díaz-Velis
cultura; patrimonio; turismo cultural; producto turístico cultural; promoción sociocultural
culture; heritage; cultural tourism; cultural tourist product; sociocultural promotion
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APPROACH TO THE INTELLIGENT MANAGEMENT OF THE DIGITAL MARKETING PROCESS IN TRAVEL AGENCIES
Guesler Alonso Rodríguez
agencias de viaje; gestión inteligente; marketing digital
travel agencies; smart management; digital marketing
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DIGITAL TRANSFORMATION, AN OPPORTUNITY TO IMPROVE THE INTEGRATED MANAGEMENT SYSTEM OF THE CARACOL VARADERO
Orlando de la Caridad González Cuesta
Comercio minorista
Digitalización
Turismo
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| 3:00 PM |
Strategies for the conversion of the product Hotel Angsana Cayo Santa María to wellness tourism.
Kenia Alvarez Cepero
turismo de bienestar ; producto hotelero ; diagnóstico turístico
wellness tourism ; hotel product ; tourist diagnosis
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Design of a demand estimation system for hotels in the Cayos de Villa Clara destination
Aliosky Camacho Rodríguez
demand
demanda
estimación
estimation
forecast
gestión
management
pronóstico
sistema
system
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Training Program in Values for cadres in Cubanacán entities in Villa Clara
Alicia de la Concepción Alfonso Serafín
programa de capacitación
training program; values
valores
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Strategy for the management of science and innovation of Tourism in Villa Clara
Bárbara Remón Fonseca
ciencia; innovación; estrategia; turismo; proyectos; financiamiento
science; innovation; strategy; tourism; projects; funding
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| 4:00 PM |
Entrepreneurship prototype for the creation of the travel agency "AccessiTour S.A"
Ernesto Pérez García
accesibilidad turística; agencia de viajes accessitour s.a
accessitour s.a travel agency
tourist accessibility
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