Simposio Internacional “Desarrollo Humano, Equidad y Justicia Social"

Drug use represents a complex and multifactorial social problem that continues to show an upward trend despite its high impact on physical and mental, economic and social health and the efforts made to mitigate it. Its high physical and mental health, economic and social impact, and the efforts made to mitigate it. Research results reveal that alcohol is currently the most widely consumed legal drug, especially among adolescents and young people. From a preventive. From the preventive point of view, it is important to design actions that not only respond to the reduction of risk factors, but also have a salutogenic approach.That have a salutogenic approach. In this sense, it is necessary to stimulate the adequacy of risk perception as a mediating variable between predisposing factors and risk factors. Mediating variable between predisposing factors and the initiation and/or maintenance of consumption. Against this backdrop, it is necessary that all In view of this scenario, it is necessary that all actors involved in one way or another with alcohol consumption contribute, each from their own possibilities, in the construction of protective environments in which leisure and recreational activities where alcohol is sold and consumed, consider the multiple factors that can make people have a responsible use of this psychoactive substance. From this perspective, it is important to focus not only on high-risk population groups, but also to prepare the human resources that work in places where alcohol is sold to deal with this problem to deal with this problem. Havana Club has developed different actions in this regard. The present project is oriented, in this first stage, to the province of Villa Clara and aims to complement the actions that have been developed. It is structured on the basis of 4 work nuclei: development of professional improvement and human resource training actions as well as the elaboration of Strategic Plans for the Promotion of Responsible Alcohol Consumption in institutions subordinate to Havana Club Internacional S.A. Implementation of psycho-educational actions for the prevention of alcohol consumption in adolescents and young people and the elaboration of a social communication campaign that responds to the needs identified in the different age groups. In addition, within each of these sub-lines, counseling and guidance services will be provided for particular situations that may arise situations that may arise. The objective of this paper is to present some initial results and proposals for actions of this project as a result of the university-industry link.