Executive Secretary

XIII International Conference on Business Studies

CICE 2025

XI International Workshop on Hospitality and Tourism (HOTELTUR, 2025)

Thursday 23

October 2025

36 tracks

	Hotel Grand Memories Cayo Santa María	Hotel Grand Memories Cayo Santa María (Sala Virtual CICE 2025)
9:00 AM		Palabras de Apertura del XIV Conferencia Internacional de Ciencias Empresariales (Modalidad Virtual) Kenia Álvarez Cepero	Promotion plan for the Parrandas party in the central region of Cuba Dianabel Zerquera cultural events eventos culturales parrandas plan de promoción promoción promotion promotion plan	Business plan perspectives for the UCLV university residence project: “Los Sauces” Lester Olivera Fernández business canva design diseño evaluación. evaluation. negocio plan
		Comprehensive methodology for assessing territorial potential in geopark establishment processes Naya Licet Rodríguez Travieso gestión del patrimonio natural; planificación territorial participativa; turismo sostenible; modelos de gobernanza local; desarrollo endógeno. natural heritage management; participatory territorial planning; sustainable tourism; local governance models; endogenous development.	Evaluación de la madurez del proceso de renta de autos: aplicación metodológica en Transtur Villa Clara Yoany Mendoza Novoa gestión del desempeño; optimización de procesos; gobernanza operativa; mejora continua; innovación en servicios. performance management; process optimization; operational governance; continuous improvement; service innovation.	Evaluation of the current status of the suppliers of the Sucursal Comercial Caracol Villa Clara Dianela Fundora Marcelo company empresa evaluación evaluation proveedores selección selection suppliers tourism turismo
		Design of the Sustainable Balanced Scorecard for the Melia Las Dunas Hotel Maikel Andres Rodríguez Polanco control de gestión; mapa estratégico; perspectivas management control; strategic map; perspectives	Debate Bloque 1 de Ponencias Kenia Álvarez Cepero
		Proposal for a Photovoltaic System at Arcoíris Camping Base Danny Lugo Camacho ahorro energético; energía renovable; energía solar fotovoltaica. energy savings; renewable energy; photovoltaic solar energy.	The future of mixology: Environmental sustainability and creativity at the Hotel América's "La Alborada" bar Yohanna González Alvarez carbon footprint environmental impact gestión de residuos huella de carbono impacto ambiental ingredientes locales local ingredients mixología sostenible responsible tourism sustainable mixology turismo responsable waste management
10:00 AM		Palmares Company Strategy for the Development of International Tourism in Localities of Villa Clara Flavia Alvarez Herrera desarrollo local; gestión turística; servicios extrahoteleros; productos turísticos. local development; tourism management; extra-hotel services; tourism products.	Strategy for the Intelligent Decision-Making System in Tourism Marketing management Guesler Alonso Rodríguez digital transformation; intelligent decision-making; tourism marketing marketing turístico; toma de decisiones inteligentes; transformación digital	Environmental risk diagnosis at the Memories Miramar Habana hotel Beatriz Ribalta Silverio sustainable tourism; environmental diagnosis; risk management; hotel; une 150008. turismo sostenible; diagnóstico ambiental; gestión de riesgos; hotel; une 150008.
		Procedure for inter-cooperative relations based on agrotourism in Pinar del Río Ana Maria cooperative sector nature tourism sector cooperativo tourism turismo turismo de naturaleza	Business intelligence in the hotel industry: a bibliographic review Lizney Martin Sauri business intelligence; hotel management; bibliometric inteligencia de negocios; gestión hotelera; bibliometría	Demand Management System for the Memories Paraíso Azul Complex Maria Fernanda Rodriguez Vazquez tourism; demand management; supply chain; hotel turismo; gestión de la demanda; cadena de suministro; hotel
		"Legal Training Strategy for Management Personnel in the Gaviota Tourism Group in Villa Clara, Aiming for Sustainable Tourism." Yani capacitación jurídica cuadros directivos estrategia legal trainin management team strategy sustainable tourism. turismo sostenible	Debate Bloque 2 de Ponencias Kenia Álvarez Cepero
		Palabras de Clausura de la Sesión Virtual del XI Taller Internacional de Hotelería y Turismo Kenia Álvarez Cepero
11:00 AM



12:00 PM



1:00 PM



2:00 PM	Palabras de Apertura del XI Taller Internacional de Hotelería y Turismo Kenia Álvarez Cepero	Strategic diagnosis of the UCLV as a tool for designing a tourism product Laura Peraza diagnóstico estratégico; producto turístico; desarrollo local strategic diagnosis; tourist product; local development
	Academic tourism as a service export strategy from hospitality and tourism schools Vivian Martínez de la Vega academic tourism componente experiencial experiential component movilidad estudiantil profesionalidad professionalism student mobility turismo académico
	REWRITING THE FUTURE: NOTES ON BRAZIL-MOZAMBIQUE COOPERATION AND THE ROLE OF REESCRITA IN ITS STRENGTHENING. Thiago s Melo cooperación internacional; reescrita; turismo; territorio; autodeterminación. international cooperation; reescrita; tourism; territory; self-determination	Debate Bloque 1 de Ponencias Kenia Álvarez Cepero

3:00 PM	Ecosystem services, management strategies, and uses of karst in rural communities in Tulum Lucinda Arroyo Arco communities comunidades herramientas de gestión karst system management tools sistema kárstico tulum	Diseño de acciones estratégicasDesign of strategic actions for the projection of event tourism in the Cayo Santa Maria destination para la proyección del turismo de eventos del destino Cayo Santa María Kenia Alvarez Cepero alternativa alternative event tourism management gestión del turismo de eventos potencialidades del destino potentialities of destiny
	STRATEGIES FOR THE SUSTAINABLE DEVELOPMENT OF ECOTURISM IN HAVANA Danay Milagros Bulnes Mann ecotourism; sustainable development; environmental conservation; community participation; tourism planning. ecoturismo; desarrollo sostenible; conservación ambiental; participación comunitaria; planificación turística.
	The promotion of the historical and cultural resources of the municipality of Encrucijada through a cultural program. Yamir Leiva Martínez cultural program desarrollo local historical-cultural resources local development programa cultural recursos histórico-culturales	Debate Bloque 2 de Ponencias Kenia Álvarez Cepero

4:00 PM	Mathematical simulation as a tool for the optimization of human resources in buffet restaurants Edian Dueñas Reyes buffet restaurant. human resource utilization mathematical simulation simulación matemática; utilización del recurso humano; restaurante buffet	Intelligent Marketing, a new philosophy Juan Carlos Bermúdez Rodríguez análisis bibliométrico bibliometric analysis data-driven decision making intelligent marketing marketing inteligente toma de decisiones basada en datos
	Technological Knowledge Management Model in Tourist Information Centers Yosdany González Hernández efficiency eficiencia gestión del conocimiento information technology innovación innovation knowledge management tecnología de la información tourism turismo
	Human Resources Management Training Program for Executives and Reserves at the Sol Meliá Cayo Santa María Alicia Alfonso Serafín capacitación y gestión de recursos humanos. training and human resources management.	Management System for the Food and Beverage Area of the Blue Diamond Cayo Santa Maria Complex Through Inventory Control Aliosky Camacho Rodríguez control de inventario gestión gestión de inventario inventario inventory inventory control inventory management management management system sistema de gestión
	Debate Bloque 3 de Preguntas Kenia Álvarez Cepero
5:00 PM	Palabras de Clausura del XI Taller Internacional de Hotelería y Turismo Kenia Álvarez Cepero