Executive Secretary
XIII International Conference on Business Studies
CICE 2025
XI International Workshop on Hospitality and Tourism (HOTELTUR, 2025)
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Thursday 23October 2025
Set FavoritePalabras de Apertura del XIV Conferencia Internacional de Ciencias Empresariales (Modalidad Virtual)Set FavoriteKenia Álvarez Cepero• 1:00 PM• 5 min1:00 PMSet FavoritePromotion plan for the Parrandas party in the central region of CubaSet FavoriteDianabel Zerquera• 1:05 PM• 5 minSet FavoriteBusiness plan perspectives for the UCLV university residence project: “Los Sauces”Set FavoriteLester Olivera Fernández• 1:10 PM• 5 min1:10 PMSet FavoriteComprehensive methodology for assessing territorial potential in geopark establishment processesSet FavoriteNaya Licet Rodríguez Travieso• 1:15 PM• 5 minSet FavoriteEvaluación de la madurez del proceso de renta de autos: aplicación metodológica en Transtur Villa ClaraSet FavoriteYoany Mendoza Novoa• 1:20 PM• 5 minSet FavoriteEvaluation of the current status of the suppliers of the Sucursal Comercial Caracol Villa ClaraSet FavoriteDianela Fundora Marcelo• 1:25 PM• 5 minSet FavoriteDesign of the Sustainable Balanced Scorecard for the Melia Las Dunas HotelSet FavoriteMaikel Andres Rodríguez Polanco• 1:30 PM• 5 minSet Favorite1:35 PMSet FavoriteProposal for a Photovoltaic System at Arcoíris Camping BaseSet FavoriteDanny Lugo Camacho• 1:50 PM• 5 minSet FavoriteThe future of mixology: Environmental sustainability and creativity at the Hotel América's "La Alborada" barSet FavoriteYohanna González Alvarez• 1:55 PM• 5 minSet FavoritePalmares Company Strategy for the Development of International Tourism in Localities of Villa ClaraSet FavoriteFlavia Alvarez Herrera• 2:00 PM• 5 minSet FavoriteStrategy for the Intelligent Decision-Making System in Tourism Marketing managementSet FavoriteGuesler Alonso Rodríguez• 2:05 PM• 5 minSet FavoriteEnvironmental risk diagnosis at the Memories Miramar Habana hotelSet FavoriteBeatriz Ribalta Silverio• 2:10 PM• 5 minSet FavoriteProcedure for inter-cooperative relations based on agrotourism in Pinar del RíoSet FavoriteAna Maria• 2:15 PM• 5 minSet FavoriteBusiness intelligence in the hotel industry: a bibliographic reviewSet FavoriteLizney Martin Sauri• 2:20 PM• 5 minSet FavoriteDemand Management System for the Memories Paraíso Azul ComplexSet FavoriteMaria Fernanda Rodriguez Vazquez• 2:25 PM• 5 minSet Favorite"Legal Training Strategy for Management Personnel in the Gaviota Tourism Group in Villa Clara, Aiming for Sustainable Tourism."Set FavoriteYani• 2:30 PM• 5 minSet Favorite2:35 PMSet FavoritePalabras de Clausura de la Sesión Virtual del XI Taller Internacional de Hotelería y TurismoSet FavoriteKenia Álvarez Cepero• 2:50 PM• 10 min2:50 PMSet FavoritePalabras de Apertura del XI Taller Internacional de Hotelería y TurismoSet FavoriteKenia Álvarez Cepero• 6:00 PM• 10 min6:00 PMSet FavoriteStrategic diagnosis of the UCLV as a tool for designing a tourism productSet FavoriteLaura Peraza• 6:10 PM• 10 minSet FavoriteAcademic tourism as a service export strategy from hospitality and tourism schoolsSet FavoriteVivian Martínez de la Vega• 6:20 PM• 10 minSet FavoriteREWRITING THE FUTURE: NOTES ON BRAZIL-MOZAMBIQUE COOPERATION AND THE ROLE OF REESCRITA IN ITS STRENGTHENING.Set FavoriteThiago s Melo• 6:30 PM• 10 minSet Favorite6:40 PMSet FavoriteEcosystem services, management strategies, and uses of karst in rural communities in TulumSet FavoriteLucinda Arroyo Arco• 7:00 PM• 10 minSet FavoriteDiseño de acciones estratégicasDesign of strategic actions for the projection of event tourism in the Cayo Santa Maria destination para la proyección del turismo de eventos del destino Cayo Santa MaríaSet FavoriteKenia Alvarez Cepero• 7:10 PM• 10 minSet FavoriteSTRATEGIES FOR THE SUSTAINABLE DEVELOPMENT OF ECOTURISM IN HAVANASet FavoriteDanay Milagros Bulnes Mann• 7:20 PM• 10 minSet FavoriteThe promotion of the historical and cultural resources of the municipality of Encrucijada through a cultural program.Set FavoriteMsC. Yamir Leiva Martínez• 7:30 PM• 10 minSet Favorite7:40 PMSet FavoriteMathematical simulation as a tool for the optimization of human resources in buffet restaurantsSet FavoriteEdian Dueñas Reyes• 8:00 PM• 10 minSet FavoriteIntelligent Marketing, a new philosophySet FavoriteJuan Carlos Bermúdez Rodríguez• 8:10 PM• 10 minSet FavoriteTechnological Knowledge Management Model in Tourist Information CentersSet FavoriteYosdany González Hernández• 8:20 PM• 10 minSet FavoriteHuman Resources Management Training Program for Executives and Reserves at the Sol Meliá Cayo Santa MaríaSet FavoriteAlicia Alfonso Serafín• 8:30 PM• 10 minSet FavoriteManagement System for the Food and Beverage Area of the Blue Diamond Cayo Santa Maria Complex Through Inventory ControlSet FavoriteAliosky Camacho Rodríguez• 8:40 PM• 10 minSet Favorite8:50 PMSet FavoritePalabras de Clausura del XI Taller Internacional de Hotelería y TurismoSet FavoriteKenia Álvarez Cepero• 9:10 PM• 15 min9:10 PM