Faced with the challenge posed by the Cuban Ministry of Tourism to increase service exports in a complex environment for the sector in the country, the Villa Clara School of Hotel and Tourism, with its Development and Innovation Unit, has taken on the goal of designing academic tourism products based on the incorporation of a strong experiential component and the professionalism and expertise of its faculty. This is in response to the insufficient availability of educational offerings with income-generating capacity from hotel and tourism schools, amidst the growing demand for academic tourism in topics that are trending in ALBA and the Caribbean countries. Theoretical methods specific to educational research were employed: induction-deduction, the historical-logical method, and the systemic approach. Empirical methods were applied through observation, group work, and data review. The design of four short courses (endorsed by the Scientific Council of the Villa Clara University of Technology and Humanities) is presented. These courses are already part of the Villa Clara University of Technology and Humanities Academic Tourism Catalog, incorporated into the management of the Havanatur Tourism Association. These courses cover current trends (circular economy, artificial intelligence, bar service sustainability, and rum, coffee, and cigars). These courses incorporate a strong experiential component and are supported by the professionalism of their faculty and the guarantee of logistical support for their development. The designs were presented at the International Tourism Fair.